top of page
Service Design · UX Research
I design with people at the core
Human-centered Service Designer with 3+ years of expertise in applying design thinking methodologies to uncover actionable, research-driven insights.
With a background in both Human-Centered Design and Business Design, I leverage Design Thinking and frameworks to research and unpack business challenges, enhance user experiences, and create innovative service solutions for companies.
Capabilities
I design processes & services to be easy to understand, simple and impactful.
01 Service Design
Designing seamless services by mapping user journeys, optimizing touchpoints, and aligning business objectives with user needs to create impactful and cohesive experiences.
02 UX Research
Deriving relevant insights from user behaviors, needs, and pain points through usability testing, journey mapping, and data analysis etc. to inform and create user-centered design solutions.
Experience
I've worked with private & public sector companies as part of agencies.
Ideactio
Service Designer
2023 – 2024
NUS / Johnson Controls
Service Designer
2021
SP / National Healthcare Group
UX Designer
2014 – 2015
My approach
I integrate user insights and business strategy to craft impactful, intuitive experiences.
I create value at the intersection of business, users and systems. I look for opportunities to design effective human-centered service experiences, supported by its back-end systems that create business value.
bottom of page